It is incredibly exciting to reach another milestone and MAVE New York just turned 3!
MAVE was created to provide women with beautiful objects that help with quotidian life. I personally like to have elegant items on my dresser, nightstand and bathroom etagere, but our shower shelves needed some love and attention.
When MAVE was just an idea, I started doing my research and I was soon filling up one MUJI notebook after another. First, I was trying to see if there were any luxury shaving brands designed for women, and I quickly found there weren’t. That led to doubt and concern that perhaps women neither needed nor wanted such a product, but after talking to real women of all shapes, sizes and backgrounds, I felt that was just not the case. I believed that shaving as a luxury – or even a club - was intrinsically associated with men and no one dared to open it up to women. It was time for that to change!
I continued to develop the Moisturizing Shave Cream, Full-Body Exfoliant and Post-Shave Body Oil with ingredients I know are beneficial, and essential oils that are aromatic and healing. And of course, I designed the Razor and the Shave Brush to sit in one’s shower as objet d’art - mini sculptures for your shower and for you to enjoy.
Three years in, I am so thankful for our loyal customers who have shown me that women do indeed want a luxe leg, and a beautiful shaving ritual. MAVE New York thanks each and every one of you for joining us on this journey!